Bluprnt

Strawberry Website Design

SERVICES

Web Design

E-Commerce Optimized

UI / UX

DATE

October 2022

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Strawberry Brand

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Location

Industry

Clothing Brand

The Client

Strawberry is a up and coming clothing brand made in Los Angeles emphasizing its quality and custom fitted garments. With a large focus on materials and design, Strawberry has been able to grow its customer base rapidly.

The Challenge

The main problem the brand was facing with their website was the organization of products. At a first glance, the content and navigation was overwhelming and intricate to follow. In addition, the website needed a redesign to represent and coincide with the quality of their clothing.

The Solution

With Bluprnt's expertise in E-Commerce websites, we are able to quickly breakdown what was needed to improve the user experience. From collection breakdowns, newsletter signups, product naming conventions and colour variants, all assisted in improving the usability. Further, our redesign consisted of displaying other products the user may like on product pages to increase customer retention and session lengths.

The Solution

With Bluprnt's expertise in E-Commerce websites, we are able to quickly breakdown what was needed to improve the user experience. From collection breakdowns, newsletter signups, product naming conventions and colour variants, all assisted in improving the usability. Further, our redesign consisted of displaying other products the user may like on product pages to increase customer retention and session lengths.